Founder

Alain Horoit founded Never Give Up Day, which is observed annually on August 18. He initiated the movement in 2019 to celebrate perseverance and resilience. His personal journey, marked by challenges and setbacks, inspired him to create a day honoring the spirit of those who persevere in the face of adversity.

“The Dream That Didn’t Give Up On Me”

Alain Horoit is the visionary behind Never Give Up Day, a global celebration of resilience that has touched millions across continents. But long before he created a movement recognized by over 137 U.S. and Canadian cities, Alain faced the hardest chapter of his life — the kind of chapter that either breaks you or transforms you.

After dedicating 20 years to building a business from the ground up, Alain lost everything. Bankruptcy didn’t just empty his accounts; it stripped him of identity, purpose, and direction. He found himself at an age where society quietly suggests it’s time to step back, settle, and fade out. But Alain refused to accept that his story was over.

“I had reached life’s so-called expiration date. But something inside me refused to give in,” he says.

That something was perseverance. And soon, it became his mission.

He immersed himself in stories of others who rose from adversity — stories of failure turned into fuel, of setbacks that forged strength. The phrase Never Give Up wasn’t just a motto anymore; it became a lifeline. He shared this energy with the world by launching a Facebook page, which quickly grew to over 600,000 followers. One quote he wrote — “The one who falls and gets up is so much stronger than the one who never fell” — went viral and was even selected as one of the Top 100 Inspirational Quotes by a leading German publication.

From this renewed purpose, Never Give Up Day was born — not just as a hashtag or idea, but as a dedicated date to honor those who keep showing up, fighting, building, dreaming, healing… despite it all.

What began as a personal journey became a public movement. Alain worked relentlessly to have August 18 officially recognized, and one by one, cities across the U.S. and Canada began proclaiming it as Never Give Up Day. From Houston and Charlotte to Baltimore and Phoenix, mayors stood behind a message their communities needed.

Today, Never Give Up Day is spreading rapidly across Europe, Asia, Australia, and Latin America. It resonates not only with individuals, but with nonprofits, healthcare workers, schools, athletes, entrepreneurs, and even entire governments. It has become a day where resilience is celebrated — loudly and proudly.

“I created this day not because I had won,” Alain says. “But because I refused to give up when I had lost. That, to me, is where the real strength lies. I didn’t build this movement despite my fall. I built it because of it.”

His belief is simple: You don’t need a perfect story — you need a Never Give Up story.

And that belief has sparked one of the most emotionally compelling, socially unifying, and globally expanding movements of our time.