Founder

Alain Horoit, aka “Mr. Never Give Up”, Founder of Never Give Up Day

“The Dream That Didn’t Give Up On Me”

I once dreamed of becoming a tennis champion — standing on center court, lifting trophies, with the crowd roaring my name.
Then I dreamed of becoming a Hollywood screenwriter — crafting the next great story the world couldn’t stop talking about.
Next, I chased the dream of becoming a famous singer… then a producer… then making a national or international hit song… and finally owning a successful record label.

None of these dreams came true.

Or, better said: these dreams failed on me.

And God knows, I tried.
I didn’t just sit and hope — I acted.
I created, I executed, I put everything I had into them.
I went all in — full force, full heart. But still… no breakthrough.

And when you give everything and still come up short, the pain is not just disappointment — it’s loss.
Loss of time. Loss of faith. Loss of identity.
One by one, those unfulfilled dreams took more than they gave — until I had nothing left.

I lost everything.
Resources? Gone.
Momentum? Gone.
Even time — that precious currency — was slipping away.
Age crept in, and with it, the cold truth: society doesn’t hand out second chances easily to those past a certain point.

People stop believing in you.
Opportunities dry up.
You’re expected to settle, to fade quietly.

I was doomed, it seemed, to work menial jobs… until I opened an art gallery — hoping for one last creative foothold.
But even that couldn’t sustain me.

And yet…
In the middle of that personal and financial collapse… something happened.

Not another dream.
But a spark.

An idea that didn’t chase fame or fortune, but meant something deeper.

A single thought that turned into a vision —
An event, a movement, a business model, and a message the world had been longing for:

Never Give Up Day.

From nothing, with nothing — and against all odds — I created something that grew across countries, across industries, across lives.

It wasn’t instant.
It wasn’t easy.
But it succeeded — not because I never failed, but because I never stayed down.

Now I understand something I didn’t back then:
The universe gives its heaviest assignments to the souls it trusts the most.
It breaks you, bends you, but only to see if you’ll rise.
And if you rise — truly rise — it hands you a calling.

I am the founder of Never Give Up Day.
Not because I won every battle —
But because I lost almost all of them and still showed up.

Because maybe…
Only someone who never gave up on his dreams could ever be trusted to create a day called Never Give Up.

So if you’re out there, and you’ve been through the fire…
If your dreams didn’t come true the way you imagined…
If you’ve fallen, failed, or feel forgotten…

Let this be your reminder:
The story isn’t over.
Your purpose might still be ahead.
And sometimes — just sometimes — the biggest dream is the one you never saw coming.