Never Give Up Day was founded by Mr Never Give Up ( ) 
“In a results-based culture,  you’re a winner till you get to win, and when attempting the impossible, in the eyes of the others, you’re a madman till proven a genius. The frustration lies when you are in the midst of the journey, because then there is no way of knowing which one you are. 
That is why Never Give Up Day is such an important space to fully be out that person who never gives up, regardless of our current situation.  ‘Never Give Up’ meant believing in myself. Self-belief is the most important belief there is.  Never Give Up Day is for all the never give uppers out there.”
Mr Never Give Up is the author of the book  “365 Reasons You Should Never Give Up”