Never Give Up Day — Celebrated Around the World

Every August 18, the world comes alive with one powerful message: Never Give Up

From the first sunrise in Wellington, New Zealand, to the last light fading over Hawaii, a wave of perseverance circles the globe. It begins in the Pacific — where New Zealanders are the first to say Happy Never Give Up Day! — then moves to Australia, through the warm hearts of Thailand, the determination of India, and across South Asia and the Middle East. By midday, Europe and Africa are joining in, celebrating resilience in cities large and small, with an especially spirited participation across the United Kingdom. As day turns to night, North America picks up the torch — from coast to coast in the U.S. and Canada — while Latin and South America embrace it as Día de Nunca Rendirse, discovering the same shared power of perseverance.

Wherever it’s celebrated, Never Give Up Day unites people across all cultures, languages, and beliefs. The phrase “never give up” is understood the same way in every tongue — because it speaks to something every human being knows: the fight to keep going.

This global day honors that shared human strength. It’s a day when perseverance becomes a badge of honor — something not just admired, but celebrated, shared, and lived.

People walk, post, gather, and give thanks — to those who never gave up on them, and to the part of themselves that kept standing when it would have been easier to fall.

“Never Give Up Day is the most human way to remind us that no success is built without struggle —
and no struggle is wasted when it’s shared.”
— Alain Horoit, Founder of Never Give Up Day