Never Give Up Day will be organized in partnership with global, national, regional and local partners. Never Give Up Day provides partners with incredible opportunities to market their association or businesses and improve their public perception.  Organizations, charities, and most importantly, the city, the public and private sectors, schools, universities and, more generally, citizens, can make this day a springboard for awareness-raising actions. During these trying times, associations and businesses have rediscovered the power of uniting behind a purpose. Focusing on purpose gives volunteers, employees, and customers a sense of hope in an uncertain world. Never Give Up Day shows impact in a way that can easily be shared with donors and partners.