Partnering with Never Give Up Day

License the Spirit. Lead the Celebration.

Never Give Up Day is more than a calendar date β€” it’s a powerful global movement that resonates across cultures, industries, and generations. With its universal message of resilience and determination, it offers a socially driven and commercially rewarding opportunity for visionary partners.


Why License Never Give Up Day?

  • 🌍 Global Reach, Local Impact
    The message of “never giving up” is borderless. It speaks to every city, every culture, every community. As a licensee, you tap into a message that moves people β€” and moves markets.
  • πŸ’‘ Proven, Scalable Brand
    With growing international recognition, proclamations from 150+ cities, and increasing public engagement, Never Give Up Day offers a ready-made platform to build events, marketing campaigns, and merchandise around.
  • πŸ›οΈ Commercial Potential Meets Purpose
    From branded merchandise to local events, workshops, sports activities, and media partnerships β€” licensees have the opportunity to build real revenue streams while promoting a cause that matters.

License Terms and Rights

You can license exclusive or non-exclusive rights by:

  • Country
  • State/Province
  • City or Region

As a licensee, you will have the right to:

  • Promote and market Never Give Up Day in your licensed area
  • Sell or distribute official branded merchandise
  • Host or authorize official events, campaigns, or public activations
  • Sub-license the right to third parties (e.g. event organizers, retailers)

Who Should License?

  • Event production companies
  • Media and marketing firms
  • Retail brands and distributors
  • Sports & fitness event organizers
  • Motivational speakers and training institutes
  • Institutions or public-facing organizations
  • Licensing agents seeking regional brand rights

The Takeaway

Never Give Up Day is a rare opportunity to license a celebration with real meaning and real momentum β€” where your community feels inspired, and your business grows with purpose.

Be the official face of resilience in your region.
License Never Give Up Day. Own the message that moves the world.