NEVER GIVE UP DAY JOINS ALL MAJOR SPECIAL DAY CALENDAR PLATFORMS

August 18 – Never Give Up Day has now officially completed its inclusion in all major national and global special day calendar platforms — a milestone achievement that confirms its place among the most meaningful and recognized celebration days in the world.

With its recent listing on the National Day Calendar, Never Give Up Day is now featured across all prominent day-of-recognition calendars. And that’s not just a listing — it’s a moment of global validation for a day whose message is strikingly clear, powerfully human, and more relevant than ever.

“The world wasn’t waiting for another special day — it was waiting for this message,” says Alain Horoit, founder of Never Give Up Day.
“It’s not about the novelty of the day. It’s about the universal truth it carries. Never Give Up. That’s what people need. That’s what moves them. That’s what unites us.”

Founded in 2019, Never Give Up Day is now recognized as the fastest-growing celebration day worldwide, embraced across cities, communities, and countries — with over 137 city proclamations in the U.S. and Canada alone.

While many observances come and go with limited engagement, Never Give Up Day has grown into an emotionally charged, action-oriented day of celebration. It is not just a reminder — it is a moment of connection, of encouragement, and of public acknowledgment of human resilience.

“It took years to understand how people might use the day — not just reflect on it, but express something meaningful with it,” Horoit adds.
“We’ve succeeded in turning it into a day of gratitude, recognition, celebration, and action.”

How People Celebrate Never Give Up Day

• Emotional Gifting & Messaging
  From greeting cards to heartfelt notes, the message is simple and powerful:
  • “Thank you for never giving up on me.”
  • “I’ll never give up on you.”
  • “We’ve been through hell — and we’re still standing.”
    These words are finding their moment on August 18, turning the day into a time for emotional connection — between friends, lovers, colleagues, and families.
• Never Give Up Day Dinners
  Think Valentine’s Day — but instead of celebrating romance, people honor resilience. Couples, friends, or families dine together to commemorate their strength and support for one another.
• Workplace Rituals & Recognition
  Offices and teams are marking the day by nominating colleagues who “never gave up” — through challenges, pressure, or transformation. Mini awards, group lunches, or personal messages make it real.
• Surprise Acts of Celebration
  From delivering flowers to someone who needs a boost, to organizing a small party for someone who’s endured — Never Give Up Day is becoming a reason to lift each other up in unexpected ways.

As August 18 approaches each year, Never Give Up Day continues to gain traction as a date people don’t want to miss — not because of tradition, but because it has meaning. It’s about perseverance, gratitude, and the human will to keep going.

Whether it’s someone battling illness, chasing a dream, fighting for a relationship, or rebuilding their life — Never Give Up Day gives people a moment to be seen, appreciated, and celebrated.

For more information, brand partnerships, and how to join the movement, visit www.nevergiveupday.com.

### ABOUT NEVER GIVE UP DAY
Launched in 2019 by Alain Horoit, Never Give Up Day (August 18) is a global celebration of perseverance, resilience, and encouragement. With over 130+ city proclamations and growing, the day inspires individuals, communities, and companies to celebrate the strength it takes to keep going.